exploring the intersections of sustainability, style & social change

conscious collection


Behind The Label: Revisiting H&M Conscious


Originally published on EcoSalon. Is H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that is H&M’s aim, if Read More

A Conversation With H&M On Conscious Fashion


Live feed from Thursday’s H&M and Vogue-sponsored panel on sustainability in the fashion industry, featuring Helena Helmersson, global head of sustainability at H&M; Catarina Midby, head of fashion and sustainability communications at H&M; Scott Mackinlay Hahn from Loomstate; Bruno Pieters, founder of Honest By; fashion consultant Julie Gilhart; Ecouterre managing editor Jasmin Malik Chua; and Simon Collin, Read More

New EcoSalon Column: Behind The Label


Today marks the launch of my new EcoSalon column, Behind The Label, where I’ll be exploring the claims made by big brands in their sustainable marketing campaigns. The research is completely fascinating — must be the History major in me! I’d love to hear your feedback, as well as your tips for new brands and campaigns to Read More



Originally published on EcoSalon. Is fast fashion giant H&M really making moves to become more sustainable, or is it all just greenwashing? It’s so easy to love and hate H&M. On the one hand, the Swedish fashion chain has played a significant role in democratizing fashion and bringing trends once reserved for the upper classes to Read More

How Conscious Is H&M’s Conscious Collection?


I literally shivered with excitement the first time I saw photos from H&M’s Conscious Collection, which went on sale last week. White-hued and Mediterranean-themed, the pieces seemed to comprise the perfect carefree summer wardrobe. All items were advertised as natural and organic. And, of course, they were cheap as hell. But then I stopped myself. Read More

The Hunt For Affordable Eco/Ethical Fashion Brands


There’s a sale going on over at Alternative Apparel, one of the only affordable online eco/ethical fashion retailers based in the U.S. As much as I want to get super excited and stock up, I just can’t. Drab colors… questionable quality… ill fit… I’m sorry, but this doesn’t exactly inspire a shopping spree. Maybe I’m passing Read More